Industry News

By Eldis Sula, RADIO.COM

March 30, 2020 11:41 am

How’s this for some good Corona news?

In 2018, Corona Beer announced that it would test eco-friendly packaging with the first 100% plastic-free six-pack rings, reported Men’s Health.

In a press release, the company said the move was in partnership with an organization called Parley for the Oceans in an effort to “help protect the world’s oceans and beaches from marine plastic pollution.”

Corona’s environmentally packaging was designed to reduce harm caused to marine life and waterways.

The six-pack rings are made with “plant-based biodegradable fibres, with a mix of by-product waste and compostable materials.” Rather than deteriorating into smaller pieces of plastic if not recycled, the rings” break down into organic material that is not harmful to wildlife.”

Since Corona’s new trial, many beermakers have followed suit, according to Fortune.

Major worldwide brewers like Anheuser-Busch InBev, Molson Coors, and Carlsberg have looked to new, green ways to package and sell their beer.

One beermaker, the Delray Beach, Fla.-based SaltWater Brewery, was an early adopter of eco-friendly six-pack rings. It took the company about 18 months to fully adopt the packaging throughout its entire distribution network.

While most alternative packaging has been rolled out via test trials, full adoption could have a huge impact, according to staggering numbers.

Danish brewer Carlsberg said that its new method — adhering cans with glue  — would avoid using 1,200 tons of plastic annually, or the equivalent of 60 million plastic bags, once fully adopted.

The shift in the beer industry comes at a time when at a time when haunting images of seagulls, turtles, or some other aquatic creatures constrained or killed by the plastic rings have been ingrained in consumers’ minds.