Industry News
  • By Genera
  • Content Exchange

Mar 16, 2021

VONORE, Tenn., March 16, 2021 /PRNewswire/ — Genera, the leading manufacturer of domestically sourced and produced agricultural pulp and molded fiber products, announces a new program to support regional farmers by offsetting the cost of establishing switchgrass crops in East Tennessee.

Genera’s Switchgrass Establishment Assistance (SEA) program provides participating producers financial incentives of up to $200 an acre to plant new switchgrass acres. The program is part of Genera’s strategy to grow a local market for switchgrass and to fully supply its manufacturing facility with feedstock from the local region.

“In order to ensure consistent operations at our fully integrated facility, we’re committed to partnering with local producers and providing a sustainable, long-term market for these crops,” said Brad Valentine, Genera’s feedstock manager. “We’re excited to offer this opportunity to producers who want to participate in this new market with little out-of-pocket costs upfront.”

The SEA program has a minimum acreage requirement of 15 acres and the producer must enter into a production agreement with Genera.  Through this program, a Genera representative will work with each SEA participant to develop an individually tailored establishment plan and will provide agronomic management advice for the crop.