The producer, Finnish packaging manufacturer Huhtamaki, hopes that the trial will eventually lead to the adoption of biodegradable packaging in ready meals.
“We look forward to helping businesses meet Amazon’s packaging requirements – as detailed in the ISTA 6 Amazon methods,” Smithers Pira Packaging Operations Director James Raw says. “In addition to our distribution testing laboratory, we also have materials and primary pack testing facilities; overall, Smithers Pira is well-placed to provide consultative support for businesses facing problems with their packaging.”
“Today, many buyers and sellers of waste paper don’t necessarily know the true value of a paper product,” says Fox. “They only have a limited perspective of the local market, so there is a lack of transparency. But here, they know what they get.”
“The PizzaRound is the future of pizza boxes,” said World Pizza Champion Glenn Cybulski, who consulted World Centric on the design and tested its performance.