A division of L’Oréal USA, Seed Phytonutrients is demonstrating its commitment to sustainable packaging with a recycled, recyclable, compostable, paper-based pump bottle that was designed for use in the shower.
“To some degree it’s been a surprise to me because I’ve never seen people so excited about packaging, but our parents really are,” she says.
“The consumer needs to be educated to not throw something that can be recycled in the garden or in the ocean or on the ground.”
We expect that the sectors in the market, including the fruit and vegetable sector, will be pleased with this 100% sustainable packaging. With this packaging, we can take responsibility and can reduce the demand for traditional plastics.
Now for the new news. Gone is the inner pouch, replaced by a very thin extrusion blow molded liner that is fully recyclable, is made of 80% post-consumer HDPE, and requires 60% less plastic than a traditional shampoo bottle.